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SODMASomali Digital Media Academy
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PROGRAMMES

Six tracks. Learning by doing.

Programmes of two months to one year, on real equipment and real projects, ending with a portfolio and a SODMA certificate.

TRACK 1

Digital Media

Field training with camera and gimbal

Prepares trainees to work in digital media: creating content, gathering and verifying information, and telling it in text, sound and image on digital platforms, within professional ethics.

What you will learn

  • Content creation for YouTube, TikTok and Facebook
  • News writing and editing
  • Mobile journalism: filming, editing and publishing from a phone
  • Conducting, recording and editing interviews
  • Writing for digital platforms: articles, captions and short scripts
  • Media language, voice-over and narration
  • Digital media ethics
TRACK 2

Multimedia

A trainer explaining camera types

From idea to published work: design, filming, editing and motion, on the software and equipment used by production companies and media houses.

What you will learn

  • Graphic design with Photoshop, Illustrator and InDesign
  • Photography and video with DSLR cameras
  • Editing with Adobe Premiere Pro
  • Advanced editing and colour grading with DaVinci Resolve
  • Motion graphics and effects with Adobe After Effects
  • Scriptwriting for films, documentaries and short video
TRACK 3

Media & Information Literacy

A SODMA seminar

Where a rumour travels on WhatsApp and Facebook faster than the news, we teach students, teachers and young people to verify what reaches them and share responsibly. Content in Somali, adapted to the community.

What you will learn

  • Verifying news, images and sources
  • Spotting AI-generated fake images and videos
  • Telling news from opinion and propaganda
  • Countering disinformation and hate speech
  • Digital safety and privacy
  • Understanding platforms and audiences
TRACK 4NEW TRACK

AI in Media

Illustration: AI in media

Trainees learn to use AI tools smartly and responsibly to produce content, and to detect the fake content these tools create, protecting themselves and their communities.

What you will learn

  • Introduction to AI and its tools in media work
  • Prompt writing for writing, research and summarising
  • Image generation and design with AI
  • Editing, audio and translation with AI
  • Detecting fake images, videos and voices (deepfakes)
  • Ethics of AI use and data protection
TRACK 5

Environmental Media

Illustration: environmental media

We train young people to use digital media for Somalia's environmental and climate issues, through visual reports, short films and campaigns that move communities toward more sustainable behaviour.

What you will learn

  • Visual reporting on environmental issues
  • Producing short films and documentaries
  • Designing digital awareness campaigns and measuring their reach
  • Telling the stories of communities affected by drought and floods
TRACK 6

Women's Empowerment in Media

Women trainees reviewing their shots

A track that opens the camera and production to young women. In 2022 SODMA awarded 30 young women free scholarships in film and TV production.

What you will learn

  • Filming, directing and editing
  • Covering community events and women's issues
  • Founding and running a media production business
  • Working in a professional production team